M.SRIVASTAVAPortfolio / Vol. 01

Vol. 01 / 2026Marketing · Brand · ContentPage 001

Hi, my name is

Meetali

Srivastava

0-1 brand building. from strategy to shoot.

The substance

I come in when there’s no playbook. I leave when there’s a brand, a team, and a strategy that runs without me. Six years building zero-to-one for Indian startups, one of them got acquired.

Currently

Building content & GTM at Voy India, India’s first GLP-1 weight-loss platform. Previously: Early → acquired by Voy UK.

Meetali Srivastava

Fig. 01 - Portrait

35mm · B&WNew Delhi, IN

Stats at a glance

10K→80K

Arata · organic

1 acq.

Early → Voy UK

10+

D2C · HealthTech · Tech

Scroll for the good stuff↓

Brand Strategy✦
Product Marketing✦
Creative Campaigns✦
Content & Copy✦
Digital Advertising✦
Go-to-Market✦
Storyteller✦
Based in Delhi✦

§ 01

About Me

The person behind the portfolio

A good brand is a (visible) brand.

meetali

I’m a brand lead and creative director who builds from scratch: teams, systems, strategy, and the content that makes it all land. At Early, I built the marketing function from zero and helped drive the acquisition by Voy UK. At Arata, I took the brand from 10K to 80K organic followers and wrote the Shark Tank pitch.

At PlayShifu, I led narrative design for Tacto Doctor. It shipped to 40+ countries and earned a Toy of the Year nomination. My background is English and Communications, so I think in language before tactics. I write the strategy, the script, and the caption, run the shoot, brief the editor, and still lose sleep over the hook.

Brand Strategy & PositioningGTM StrategyAI-Native MarketingContent MarketingCreative DirectionLaunch CampaignsProduct ShootsMoodboards & Brand KitsNarrative DesignWebsite Copy & UX WritingCreator & Influencer OpsLifecycle EmailSocial Media Systems

§ -

By the numbers

Six years in.
Outcomes you can count.

6+

Years building brands

Built from zero to one.

no paid pushes ↗

10K→80K

Arata · organic followers

8× growth.

1

Acquisition

Early → acquired by Voy UK.

40+

Countries shipped

PlayShifu · Tacto Doctor.

10+

Brands shaped

D2C · HealthTech · Consumer Tech · Real Estate.

0→1

Functions built from scratch

Team, systems, strategy, content.

Also on the record

Toy of the Year NomineePlayShifuShark Tank FeaturedArataRan GTM to AcquisitionVoy India

Available for briefs✦
Open to fractional CMO✦
Now running GTM at Voy India✦
Shark Tank featured - Arata✦

§ 02

What I do

Brand-builder and marketer, strategy through to the final caption.

the whole stack - strategy → shoot → final cut ✎

Marketing Strategy

Identity, positioning, and voice sharpened into something people remember.

PositioningAudienceVoice & toneBrand architectureMessaging

Product Marketing

Go-to-market that hits, from launch campaigns to lifecycle.

GTMLaunchLifecycleRetention

03Brand · Marketing↗

Creative Campaigns

Scroll-stopping ideas brands get fan mail for.

IdeationScriptsSocialOOH

Website Content

Copy that earns the scroll and converts.

UX writingLong-formLanding pagesProduct copy

Digital Advertising

Emails, ads, and journeys that don't sound like a robot wrote them.

EmailPaid adsAutomationCreator ops

and the fun stuff -＋ Podcast Production＋ Social Shoots＋ Creative Direction＋ Website Builds＋ Substack Ghostwriting

Arata ✦✦
Voy India ✦✦
PlayShifu ✦✦
EaseHawk ✦✦
NextHome ✦✦
D2C · HealthTech · Consumer Tech✦

§ 03

Brands I've Shaped

Six+ years · D2C · HealthTech · Consumer Tech · Real Estate.

Brands I’ve worked with

Arata Voy India PlayShifu NextHomeEaseHawk

Global Presence -TigoAmazonFieldfisherATSS100x

Arata

D2C · Hair & Beauty

Bombay meri jaan,
Arata has landed.

Bombay Meri Jaan - Hair Fix Stick

Mumbai takeover launching Arata's hero product in the city of dreams.

Things you can't do
if you have curly hair

Arata × Blinkit

Things you can't do if you have curly hair

Arata × Blinkit - 10-minute delivery, 10-second hook.

Arata on Shark Tank - the pitch

Arata on Shark Tank - the pitch

Wrote the Shark Tank pitch.

‹arata.in ✓⋯

Scaled from 10K - organic

@arata.in - 10K to 80K

Scaled organically. No paid pushes.

Plumper, fuller lips

Product film

InstagramAs aired · Shark TankThe pitch,
on repeat.

Shark Tank - the reel

The pitch moment, cut for social.

InstagramCurly-hair rangeCurls,
sorted.

Curly hair, sorted

Product-led reel for the curly-hair range.

InstagramProduct spotlightHero
product.

Product spotlight

Hero-product storytelling.

InstagramCreator-ledUGC ×
product.

UGC × product

Creator-led social proof.

Voy India

HealthTech · GLP-1

The Truth About Obesity in India

PodcastVoy India

The Truth About Obesity in India

Uncovering GLP-1s · E03. End-to-end podcast: concept, direction, post-prod, publishing.

App contentUser journeysFeature explainersTrust & safetyRetention

joinvoy.in - product comms ecosystem

App content structure, user journeys, feature explainers, trust & safety messaging.

Influencer activation

CollabVoy India

Influencer activation

Creator-led storytelling.

Influencer activation

CollabVoy India

Influencer activation

Doctor-led credibility × creator reach.

The Truth - watch now

SocialVoy India

The Truth - watch now

Social drop for E03 of Uncovering GLP-1s.

InstagramGLP-1s · explainedWhat even is
a GLP-1?

GLP-1 explainer

3-month user journey

3-month user journey

Shot, directed & post-produced end-to-end.

Consistency pays

Consistency pays

Shot, directed & post-produced end-to-end.

InstagramSafety firstIs this
safe?

Trust & safety messaging

InstagramOnboardingStart
small.

Onboarding story

Weight-loss, reimagined

SocialVoy India

@joinvoyindia - the feed

Daily content system.

* Click any tile to open the original piece (Instagram, YouTube, or site). Want the full story? See Selected Work below.

Deep dive -✦
Case 01 - Arata✦
Case 02 - Voy India✦
Case 03 - PlayShifu✦
Case 04 - EaseHawk✦

§ 04

Selected Work

Zoom in on four brands · four bets that paid off.

Arata - case study

Case 012023 - 2024

Arata

D2C · Beauty & Hair

A 6× revenue jump - and a Shark Tank deal to go with it.

Walked into a brand known for two products out of 25+, and managed a team of four creatives to rebuild it from the inside out. Restructured the website architecture, built A+ marketplace assets from scratch, and reset product storytelling. Launched 3 hero products and drove influencer content to 1M+ views. When Arata took the Shark Tank stage, the brand was ready.

6×

MRR growth

₹1Cr+

Shark Tank

10K → 80K

Followers

Role -Content & Social Media Manager · Team of 4

Product marketingSocialCreator opsCity takeovers

Voy India - case study

Case 022025 - 2026

Voy India

HealthTech · GLP-1

Built the brand from zero - then helped it get acquired.

Joined Early at the 0-to-1 stage - no marketing team, a negligible social presence, a website built in Canva. I built the team and systems from the ground up, launched social across Instagram, YouTube, and LinkedIn, and worked alongside product and sales. Within a year I was a core team member driving Early's acquisition by Voy (UK pharma), shaping the doctor-led, prescription-first strategy that became Voy India. Spearheaded partnership podcasts (incl. Novo Nordisk) end-to-end, and ran 3+ shoots a week with doctors and nutritionists - taking Instagram from 0 to 13K in 4 months, organic and paid.

0 → 13K

Followers

Acquired

Outcome

3+

Shoots / wk

Role -Brand & GTM Lead · Core Acquisition Team

RebrandShort-form videoCreator opsContent strategy

PlayShifu - case study

Case 032021 - 2023

PlayShifu

Consumer Tech · Kids

Narrative design + content that shipped to 40+ countries.

Led end-to-end narrative design for Tacto Doctor - game story, educational content framework, 12-person production team. Owned content marketing and launch communications for US, Canada, and Russia markets. Tacto Doctor became a top-3 bestseller and received a Toy of the Year Award nomination.

40+

Countries

4.6★

Customer rating

Toy of Year

Award

Role -Narrative Designer & Content Marketer

Narrative DesignWebsite CopyLaunch CommsInternational

EaseHawk - case study

Case 042024 - Now

EaseHawk

Consulting · Global

Turning technical complexity into narratives investors and buyers trust.

Two+ years and counting as a Brand & Communications Consultant and Creative Director at EaseHawk Technologies, partnering with founders, C-suite, and business leaders across North America, Europe, MENA, and Asia - including Amazon Bahrain, Tigo, and ATSS Saudi Arabia. I run stakeholder interviews, diagnose how a business communicates its value, and translate complex products into narratives that work for investors and enterprise buyers. As Creative Director, I conceptualised and directed 25+ explainer videos end-to-end - concept, script, on-set direction, and edit - across energy, fintech, AI, SaaS, smart cities, healthcare, real estate, and logistics.

20+

Engagements

25+

Explainer videos

2+ yrs

Experience

Role -Brand & Comms Consultant · Creative Director

BrandContentPositioningGTM

§ - Studio

Podcasts

behind the camera, too ✎

The Truth About Obesity in India

▶Uncovering GLP-1s · E03

The Truth About Obesity in India

Concept · direction · post-production · publishing. Novo Nordisk × Early.

The Masters of Business

▶Podcast · 100x

The Masters of Business

Production · scripts · post-production.

* End-to-end: concept, direction, shoot, post, publish.

§ - Off the record

Get to know me

← hi, it’s me

The portfolio is the work.
This is the person behind it.

I care about theboring partsthat build brands: strategy, systems, the tenth draft of a caption.

- MeetaliNew Delhi, IN

Read what I write↗

background

English & Communications grad. I think in language before I think in tactics.

after hours

I write fiction on Substack. Short stories, nothing to do with branding.

on set

I run the shoot, brief the editor, and still lose sleep over the first three seconds.

trilingual

English, Hindi, Spanish. I code-switch mid-sentence and I'm not sorry.

§ 05

Info

Hire me, hang out, or just say hi.

Let’s make
your brand
visible.

Brands that want to get talked about. Tell me about yours.

Start a project↗LinkedIn ↗

© 2026 Meetali SrivastavaDesigned, written, and art-directed by MS.Open to briefs